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Evolution of a Billhead: E.E. Eaton

EATON & ABBEY / E.E. EATON: Emma E. Eaton was the widow of Charles E. Eaton, a wholesale dealer in guns, fishing tackle, and sporting goods. Charles died in April, 1870. At the time of his death, he was a partner in the firm of Eaton & Abbey. A codicil of his will directed his wife to continue the business either under her own name or as copartner with others. Emma Eaton continued the business under Eaton & Abbey until August 1870, at which point she purchased the interest of the surviving partner for $8,000. Her entire stock of goods and other tangible property were destroyed by the Great Chicago Fire of October 9, 1871. Eaton realized $17,000 from insurance and another $6,000 from collected book accounts, she continued her business after the fire and paid off all her current liabilities at the time. She continued the business under the name “E.E. Eaton” for nearly 16 years.

Now for the billheads:

The first one is for Eaton & Abbey with the E.E. Eaton stamped in red over the top. Billhead is dated 186 put with 1870 written over the top of it. The billhead has a signboard graphic on the left advertising Oriental Powder, Guns, Gun Materials and Traps. Its ad line under the company name advertises Guns, Pistols and Sporting Goods.
Next up is a billhead for E.E. Eaton dated April 1871. It still has the signboard graphic on the left and same ad line. The signboard is slightly different as it is more square.
The Great Chicago Fire raged in October 1871 and the next billhead we see for the company is November 1871, a very plain jane billhead. No graphic, but the ad line has changed to Guns, Pistols and Sporting Goods Generally.
In September 1872, a different graphic shows up on the billheads - that of a rifle. The ad line changes again to Guns, Pistols, Fishing Tackle and Sporting Goods Generally.

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