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Advertising Scrapbook - Part II

The neat thing about this scrapbook is the inclusion of cut out newspaper advertisements. Knox had a penchant for cutting out items that dealt with product / business trademarks. Also, the book is full of labels - there is a nice colorful selection of soap labels on the pages below.

Packaging on billheads

While the storefront graphic is by far the most popular graphic on billheads, some companies showed their product's packaging on its billhead (I have a letterhead example as well). Here are some examples.

Soap Billheads

Soap making in the American colonies was largely a household art in the beginning. When the second ship sent out from England to the Jamestown colony arrived, there were landed a number of Germans and Poles, skilled craftsmen, among whom were several proficient in handling fat and soap- ashes. The candle and the tallow dip, then the ordinary means of illumination, have always constituted in their manufacture a branch of the soap maker's business, but in those days it was a far more important one than it is to-day. Newport , R. I., had a number of these establishments by the middle of the last century. Boston and all New England were likewise active in this trade, owing to the large whaling interests there, which furnished the sperm- oil. While there were small soap- boiling establishments in nearly all the large towns by 1795, it is safe to say that they did not produce a great deal over $300,000 annually. The bulk of the product consumed was, as has already been stated...

A Shot of Color

While color trade cards abound and the black and white versions are rarer, that is the exact opposite for billheads. As the popularity of trade cards died out, color became more popular on billheads. Also probably due to the decreasing cost of using color and the increasing importance o billheads as a means of advertising to companies. See below for some neat examples.