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Tobacco Billheads





Tobacco advertising in America first appeared in 1789, when the Lorillard brothers advertised their snuff and tobacco products in a local New York daily paper. Advertising for tobacco, and most other products, over the next 70 years took this same form - mostly unadorned advertisements in local or regional newspapers. It wasn't until the 1840s that brand names slowly began to appear on labels. Customers traditionally would ask for the "best" product, rarely requesting a specific brand, when they purchased their tobacco from the local grocer, or possibly from a traveling peddler. After the Civil War, there was an increased demand for tobacco products in general. The tobacco companies used trade cards (similar to business cards), tin tags and posters to advertise their products. Color lithography developed in the late 1870s, and businesses could now promote themselves with a variety of attractive colorful images, some having nothing at all to do with any of their products. (Taken from Duke University Tobacco Advertising Collection).

Tobacco advertising collectors usually focus on the small tobacco cards, trade cards and larger advertising pieces. However, some tobacco manufactures produced nice graphic billheads. Sometimes I see these billheads command premium prices, other times they can be picked up for a song.

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