Tobacco Billheads

Tobacco advertising in America first appeared in 1789, when the Lorillard brothers advertised their snuff and tobacco products in a local New York daily paper. Advertising for tobacco, and most other products, over the next 70 years took this same form - mostly unadorned advertisements in local or regional newspapers. It wasn't until the 1840s that brand names slowly began to appear on labels. Customers traditionally would ask for the "best" product, rarely requesting a specific brand, when they purchased their tobacco from the local grocer, or possibly from a traveling peddler. After the Civil War, there was an increased demand for tobacco products in general. The tobacco companies used trade cards (similar to business cards), tin tags and posters to advertise their products. Color lithography developed in the late 1870s, and businesses could now promote themselves with a variety of attractive colorful images, some having nothing at all to do with any of their products. (Taken from Duke University Tobacco Advertising Collection).

Tobacco advertising collectors usually focus on the small tobacco cards, trade cards and larger advertising pieces. However, some tobacco manufactures produced nice graphic billheads. Sometimes I see these billheads command premium prices, other times they can be picked up for a song.

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Australian Billheads

As promised from by last post, here are some examples of Australian billheads I found on the website Print and Printmaking Australia Asia Pacific . Based on the Australian print collection at the National Gallery of Australia there is free online access to over 22,000 images. The databases can be searched by artist, subject or print techniques such as etching, woodcut, wood-engraving, linocut, lithograph, screenprint, monotype and other print related processes such as posters and artists books. Index to online information on printmakers, print workshops, print publishers, print galleries and public and private collections.

CAPEWELL HORSE NAIL COMPANY

I regularly purchase goods and paper at a local online auction. In December, I noticed that a lot of random estate / household goods also had a small pile of what looked to be calendars. I won the lot and sure enough it included many advertising calendars. Many of those were for the Capewell Horse Nail Company of Hartford Connecticut. These calendars were damaged, but the color and graphics were still very bright. Last week, I happened on a lot of paper through ebay that included a billhead for the company. Attached are photos of all for your enjoyment.

Rubber Goods

The rubber industry in the United States can hardly be said to have had any real and tangible existence until the discovery of the process of vulcanization in 1844 by Charles Goodyear. The first rubber ever imported into this country was brought into Boston in the year 1800 and came in In that same year a patent was granted to one Jacob Hummel, of Philadelphia, for a gum-elastic varnish; of which, however, there seems to have been no further mention. Some ten years later, in 1823, a Boston sea-captain, coming from South American ports, brought with him a pair of gilded rubber shoes which excited the greatest interest. Two years later, 500 pairs of rubber shoes, made by the natives along the Amazon, were brought into Boston, this time without the fantastical refinement of gilding. They were exceedingly thick, clumsy, and unshapely shoes, and yet they sold readily, bringing from $3 to $5 per pair as they were found that they were a secure protection against dampness. This was the e...

THE EPHEMERA OF BUSINESS

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